It's January...amm-i-rite?
We just got into a new year...amm-i-rite?
Even though I'm not one to make resolutions (read more about that HERE), a lot of people do. And a lot of the resolutions have to do with getting healthier, eating better, exercising more, etc. Amm-i-rite?
I'm huge on sales & coupons. If I can price match a few items AND have coupons, that's something that makes my day! It's near nirvana when I have a coupon to use WITH some price match! Save the money, get the stuff. That's how we gotta try to make our dollar stretch while feeding kiddos at home. Know-whaddi-mean?
We pick up a Sunday paper to get the sales ads & coupons. And my hubby & I go thru them to pull out the necessary ads along with the coupon booklets to see what we might be able to save some money on. Once in a while, one of two things happen:
A. There are no coupons to go through that week - a total downer & week ruiner
II. Up to 2 weeks before a big holiday, there is a crazy number of coupons to go thru - week maker
At the turn of the new year, or leading up to it, there are usually about 4-5 coupon booklets chalk-full of whole grain, gluten-free, high fiber, low calorie, fat free foods & drinks, along with vitamins that are right in front of you to encourage you to eat better & attempts to help out your try (again) at living a healthier lifestyle. Save money doing what you resolved to do for the new year!
I made a joke that The Onion should totally have an article about how some poor extreme couponer must now have to give up her chips, soda pop & Twinkies because the coupons have only allowed her to live a dreadfully healthy lifestyle for the new year! If it was done in true Onion style...it would be hilarious!
But what happens in the meantime? Anywhere from 3-6 weeks from starting your new lifestyle, cold turkey, many give up. I always found that interesting, but I think I found a culprit that lends to a multi-layered waterfall of reasons!
A month into the new year, there's another huge event that takes place. It's months in the making & everyone finds out how into the event they will invest themselves depending what it comes down to about 2 weeks before the event. And even if you are invested in it or not, many will still gather for the event with get togethers galore!
About a week before this huge event, the Sunday papers are once again chalk-full of 4-5 slicky booklets of savings! However, these won't contain your fat-free, low-cal much of anything! Instead, you will find where you can save some money on potato & tortilla chips, dips, guacamole, pizza, pizza bites, hot dogs, fried chicken tenders, cheese, salsa, Velveeta, Rotel, M&Ms, "fun size" candy bars, Oreos, 2-liter soda pop, beer...you get the idea...takes those places.
Why?
It's only the 2nd biggest food day, only after Thanksgiving, that gathers such attention...
We prep for the Super Bowl. And when we host or go to a gathering, we plan on eating all the things! And it's so delicious consuming all the things...
Think about it for a moment...
About when do the healthy lifestyle resolutions tend to waiver?
Coincidence? I'm thinking not...
And when you don't get coupons, sales & money savers on the good-for-you stuffs, but instead have the coupons, sales & money savers on the junk that "makes the football party"...I think there's a correlation...
It's no wonder! Look at that!!
So...are you one that tries to keep your health resolutions, take in a Super Bowl party, and then strangely find a way to fall off your healthy life style wagon? This could be your reason...
Just wanted to share this PSA with you...along with my face palm moment that it took so long to figure out...and be amazed at the sneaky-ugly marketing that happens in this short period of time.
OK...are we aware? Good luck keeping up your resolutions...
Oh...and, as much as I love me some football...I will be rooting for the commercials...again. Depending on how much I'll get to watch...but that's another post...for another time...
Stay tuned...
God Bless, AM~Erica
